When important assets run loose, your path to success can be blocked.
When asked to identify their assets, most businesses (and individuals) point to their real property, equipment, bank accounts, inventory, and other things that are tangible and can be seen, touched, and felt. Yet, these assets – though important – are not the sum total of a business or person’s assets. Some of the most valuable assets that you may own are invisible and intangible. Much of Apple’s most valuable assets are not housed in a warehouse. Rather, they are its trademark rights in its instantly recognizable bitten apple icon and patents in its devices. In the same way, Stephen King’s most valuable assets cannot be stockpiled in a bank or safety deposit box but lie in the copyright rights he owns in the hundreds of literary creations he has generated over the course of his career.
You and your business may not be a leading world-wide technological giant or an internationally known author. Nevertheless, you may own valuable assets that have been allowed to run loose and wild but could provide value to you if corralled and used. On the flip side, you may use the assets of others blissfully unaware that you have no more of a right to use those assets than you do to enter the warehouse of another and use their tools.
The Law Office of Randy Merritt will work with you to take advantage of the intangible property that you own: both by helping you to identify, establish, and protect your intellectual property rights and by guiding you to avoid inadvertently stepping on similar rights held by others.